Dealmaker.io is a digital platform that simplifies the M&A process with a data-driven approach that guides owners of small and mid-sized companies through the entire M&A process. The platform has an international network of business brokers, M&A advisors, corporate finance boutiques and top-tier investment banks.
Features include: easy-to-use private dashboards (dealboards), direct access to sell-side mandates and suitable targets, AI-based matching technology, real-time alerts, analytics and marketing tools. Dealmaker.io empowers business owners to sell their business with less stress & more success.
As the lead product designer on this project, I led the design of the entire web product, creating the UX architecture of multiple pixel-perfect landing pages, conversion funnels, registration flows and user management. I conceptualized wireframes and rapidly prototyped to quickly validate and iterate designs in close collaboration with the founder. The end result were pixel-perfect screen designs that could be developed at a rapid pace.
I also planned, designed, and coordinated various marketing campaigns, including explanatory animated YouTube videos and animated ad campaigns for social media.